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Google Analytics
Google Analytics
*NEW* Google Analytics User Data Export to Google BigQuery: Unleash the Power of User Insights!
In today's privacy-focused landscape, where third-party cookies are becoming obsolete, the prominence of first-party (consented) data is undeniable. As the realm of Marketing Analytics grows, so does the necessity for businesses to tap into user attributes and behaviors. It's all about making educated decisions and fine-tuning
Google Analytics
Part 2 - Advanced Time Series Forecasting Using GA4 and BigQuery ML for Ecommerce Websites: A Practitioner's Guide
As mentioned in the previous blog, this post is part two of our series on advanced time series forecasting using GA4, with this part focusing on the practical implementation. Exploring the Rich Dataset of GA4 In one of my previous articles, I have gone through the details of GA4 data
Google Analytics
Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective
Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective As a precursor to our deeper dive into advanced time series forecasting, it's important to note that this blog will be split into two parts: one catering to a strategic business audience and
Google Analytics
Part 3: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation
0:00 /0:52 1× Welcome to Part 3 of our blog series on customer segmentation using GA4 data and BigQuery Vertex AI. In this final installment, I will guide you through the exciting process of training and evaluating ML models using BigQuery ML's powerful K-Means algorithm. By
Machine Learning
Part 2: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation
0:00 /0:27 1× Welcome to Part 2 of the blog series on customer segmentation using GA4 data and BigQuery Vertex AI. In this installment, I will guide you through the crucial step of preparing a flat table as your training dataset. By transforming the complex data structure of
Google Analytics
Part 1: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation
0:00 /0:44 1× Welcome to our comprehensive 3-part blog series, where we will dive deep into the world of customer segmentation using GA4 data and leveraging the power of BigQuery Vertex AI. In this series, we will explore the process of unlocking valuable insights from your data to
Google Analytics
UA Signs Off, GA4 Takes the Spotlight: Navigating Your Analytics Transition
As a new age of digital analytics dawns, we say goodbye to Universal Google Analytics and embrace the dynamic world of GA4. Universal Analytics has officially ceased its data processing operations from this day forward. This shift signifies that Universal Analytics properties, even those nestled within accounts with 360 properties,
MarTech
Looker Studio's Transformative Update for Marketers:
Looker Studio made a fantastic release note announcement for marketers and analysts who use Looker to create a dashboard leveraging data from their Google analytics system. They have added a number of new fields via a refresh of GA4 API. Looker Studio has updated its Google Analytics 4 (GA4) API
Google Analytics
Exploring Google Analytics 4 Data in BigQuery
Google Analytics 4 (GA4) is the most recent version of Google Analytics, and it offers a number of new features and capabilities. One of these new features is the ability to export data to BigQuery, a cloud data warehouse. This allows users to perform more complex analyses on their GA4
Google Analytics
How to Use Trigger Events in GA4 and BigQuery to Enhance Smart Bidding
Google Analytics 4 (GA4) is the latest version of Google's web + app analytics platform. It provides powerful insights into user behavior across multiple platforms and devices. One of the key features of GA4 is its integration with Google BigQuery, which enables you to analyze large datasets and build
Google Analytics
Google Analytics (GA4) Foundation and use-cases
Earlier this year, Yann and I had the privilege of hosting a compelling global webinar that centered around Google Analytics 4. The significance of this topic has grown exponentially, particularly due to the impending halt of data collection by Universal Analytics in just 33 days, starting from July 1st. It&