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Feb
09
Transforming Google Ads Campaigns using BigQuery's ML
This article will have two parts. The first piece serves as an executive brief, aimed at giving you a digestible
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Aug
22
*NEW* Google Analytics User Data Export to Google BigQuery: Unleash the Power of User Insights!
In today's privacy-focused landscape, where third-party cookies are becoming obsolete, the prominence of first-party (consented) data is undeniable.
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Aug
07
Part 2 - Advanced Time Series Forecasting Using GA4 and BigQuery ML for Ecommerce Websites: A Practitioner's Guide
As mentioned in the previous blog, this post is part two of our series on advanced time series forecasting using
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Aug
02
Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective
Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective
As a precursor to our
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Jul
19
Part 3: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation
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Welcome to Part 3 of our blog series on customer segmentation using GA4 data and
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