![Retail Media Networks: What is your Audience's True Worth?](/content/images/size/w750/2024/05/Screenshot-2024-05-09-11.09.20.png)
Latest
Jul
03
![Advanced Data Collaboration for marketers](/content/images/size/w750/2024/07/Screenshot-2024-07-03-14.32.16.png)
Advanced Data Collaboration for marketers
Google did a recent webinar, where I had the privilege of leading a discussion on the cutting-edge of data collaboration,
3 min read
May
09
![Retail Media Networks: What is your Audience's True Worth?](/content/images/size/w750/2024/05/Screenshot-2024-05-09-11.09.20.png)
Retail Media Networks: What is your Audience's True Worth?
Retail media networks (RMNs) offer brands a powerful platform to reach targeted audiences. But with a multitude of shoppers, how
5 min read
Apr
29
![Marketing Science: Using Confusion Matrix and Cost Function to Optimize Acquisition Marketing ROAS](/content/images/size/w750/2024/04/Screenshot-2024-04-28-22.09.32.png)
Marketing Science: Using Confusion Matrix and Cost Function to Optimize Acquisition Marketing ROAS
In my Day to Day Job, most of my conversations are around Data Driven Marketing and leveraging the power of
3 min read
Apr
22
![Meridian: Google’s latest Marketing Mix Model (MMM)](/content/images/size/w750/2024/04/photo-1577071835592-d5d55ffef660.jpeg)
Meridian: Google’s latest Marketing Mix Model (MMM)
After the successful launch of Light Weight MMM Model, Google launched its latest advanced MMM model called Meridian. It is
2 min read
Apr
05
Distributed ROAS
Digital marketing has relied heavily on Return on Ad Spend (ROAS) as a primary metric and I believe that focusing
3 min read
Mar
23
![Experimentation in Marketing](/content/images/size/w750/2024/03/Screenshot-2024-03-21-21.18.12.png)
Experimentation in Marketing
At Google, experimentation has consistently been a guiding principle behind our marketing strategy. In the unprecedented and unique times we
5 min read
Feb
18
![Transforming Google Ads Campaigns using BigQuery's ML (Tech)](/content/images/size/w750/2024/01/cat2.gif)
Transforming Google Ads Campaigns using BigQuery's ML (Tech)
This is a continuation of the article that I wrote before and is for practitioners who want to get into
4 min read
Feb
09
![Transforming Google Ads Campaigns using BigQuery's ML](/content/images/size/w750/2024/01/cat.gif)
Transforming Google Ads Campaigns using BigQuery's ML
This article will have two parts. The first piece serves as an executive brief, aimed at giving you a digestible
4 min read
Jan
10
![The BigQuery Cookbook for GA4: A Recipe for GrowthDriven Insights](/content/images/size/w750/2024/01/Screenshot-2024-01-10-19.03.38-1.png)
The BigQuery Cookbook for GA4: A Recipe for GrowthDriven Insights
Dec
31