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Thought Leadership Articles on Retail Media, CDP and Gen AI

Featured articles

Embeddings: Why I Believe they are key for Retail Media & Marketing 3.0

Embeddings: Why I Believe they are key for Retail Media & Marketing 3.0

Retail Media Networks: What is your Audience's True Worth?

Retail Media Networks: What is your Audience's True Worth?

Marketing Science: Using Confusion Matrix and Cost Function to Optimize Acquisition Marketing ROAS

Marketing Science: Using Confusion Matrix and Cost Function to Optimize Acquisition Marketing ROAS

Meridian: Google’s latest Marketing Mix Model (MMM)

Meridian: Google’s latest Marketing Mix Model (MMM)

Distributed ROAS

Distributed ROAS

Transforming Google Ads Campaigns using BigQuery's ML (Tech)

Transforming Google Ads Campaigns using BigQuery's ML (Tech)

Navigating the Digital Storm: Empowering Data-Driven Marketing with MLOps

Navigating the Digital Storm: Empowering Data-Driven Marketing with MLOps

Part 3: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

Part 3: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

💗Google Cloud and SAP Datasphere 💗

💗Google Cloud and SAP Datasphere 💗

Harnessing Tech Maturity to Counteract Search Abandonment in Retail

Harnessing Tech Maturity to Counteract Search Abandonment in Retail

Unlocking the Power of Causal Inference for Marketing Analytics

Unlocking the Power of Causal Inference for Marketing Analytics

🚀 Unlocking the Full Potential of Data Clean Rooms: Key Use Cases 🚀

🚀 Unlocking the Full Potential of Data Clean Rooms: Key Use Cases 🚀

Google (PaLM2) Gen AI Bot with Neo4J and BigQuery

Google (PaLM2) Gen AI Bot with Neo4J and BigQuery

Google Analytics (GA4) Foundation and use-cases

Google Analytics (GA4) Foundation and use-cases

Latest

Oct
04
Embeddings: Why I Believe they are key for Retail Media & Marketing 3.0

Embeddings: Why I Believe they are key for Retail Media & Marketing 3.0

Embeddings: The Key to Unlocking Customer Insights in Retail Media To truly know your customers, Retail Media and Marketing experts
4 min read
Sep
29
Get maximum out of your LLM by Using Context Caching

Get maximum out of your LLM by Using Context Caching

Google recently announced a game-changing feature for Large Language Models (LLMs): context caching. This innovation significantly enhances the efficiency and
3 min read
Sep
25
Part 2 - Marketing Science with BigQuery Canvas: A No-Code Approach to Churn Prediction

Part 2 - Marketing Science with BigQuery Canvas: A No-Code Approach to Churn Prediction

Ready to unlock the true potential of your marketing data and transform your customer retention strategies? In Part 1 of
4 min read
Sep
17
Marketing Science with BigQuery Canvas: A No-Code Approach to Churn Prediction (Part 1)

Marketing Science with BigQuery Canvas: A No-Code Approach to Churn Prediction (Part 1)

Earlier this year, Google Cloud introduced BigQuery Data Canvas, a Gemini feature within BigQuery. This innovative data analytics tool streamlines
4 min read
Sep
10
Retail Media Networks will LOVE Spanner Graph

Retail Media Networks will LOVE Spanner Graph

Google Cloud just released Spanner Graph and it’s AWESOME news for Marketers and Retail Media Networks  Let me explain
5 min read
Jul
03
Advanced Data Collaboration for marketers

Advanced Data Collaboration for marketers

Google did a recent webinar, where I had the privilege of leading a discussion on the cutting-edge of data collaboration,
3 min read
May
09
Retail Media Networks: What is your Audience's True Worth?

Retail Media Networks: What is your Audience's True Worth?

Retail media networks (RMNs) offer brands a powerful platform to reach targeted audiences. But with a multitude of shoppers, how
5 min read
Apr
29
Marketing Science: Using Confusion Matrix and Cost Function to Optimize Acquisition Marketing ROAS

Marketing Science: Using Confusion Matrix and Cost Function to Optimize Acquisition Marketing ROAS

In my Day to Day Job, most of my conversations are around Data Driven Marketing and leveraging the power of
3 min read
Apr
22
Meridian: Google’s latest Marketing Mix Model (MMM)

Meridian: Google’s latest Marketing Mix Model (MMM)

After the successful launch of Light Weight MMM Model, Google launched its latest advanced MMM model called Meridian. It is
2 min read
Apr
05
Distributed ROAS

Distributed ROAS

Digital marketing has relied heavily on Return on Ad Spend (ROAS) as a primary metric and I believe that focusing
3 min read