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Featured articles

Are We Ready for Responsible AI in Marketing? (Video Inside)

Are We Ready for Responsible AI in Marketing? (Video Inside)

Elevate Your MarTech AI Arsenal with Google's Gemini & Gemma Models

Elevate Your MarTech AI Arsenal with Google's Gemini & Gemma Models

Google’s State-of-the-art Open Model

Google’s State-of-the-art Open Model

Embeddings: Why I Believe they are key for Retail Media & Marketing 3.0

Embeddings: Why I Believe they are key for Retail Media & Marketing 3.0

Retail Media Networks: What is your Audience's True Worth?

Retail Media Networks: What is your Audience's True Worth?

Marketing Science: Using Confusion Matrix and Cost Function to Optimize Acquisition Marketing ROAS

Marketing Science: Using Confusion Matrix and Cost Function to Optimize Acquisition Marketing ROAS

Meridian: Google’s latest Marketing Mix Model (MMM)

Meridian: Google’s latest Marketing Mix Model (MMM)

Distributed ROAS

Distributed ROAS

Transforming Google Ads Campaigns using BigQuery's ML (Tech)

Transforming Google Ads Campaigns using BigQuery's ML (Tech)

Navigating the Digital Storm: Empowering Data-Driven Marketing with MLOps

Navigating the Digital Storm: Empowering Data-Driven Marketing with MLOps

Part 3: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

Part 3: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

💗Google Cloud and SAP Datasphere 💗

💗Google Cloud and SAP Datasphere 💗

Harnessing Tech Maturity to Counteract Search Abandonment in Retail

Harnessing Tech Maturity to Counteract Search Abandonment in Retail

Unlocking the Power of Causal Inference for Marketing Analytics

Unlocking the Power of Causal Inference for Marketing Analytics

🚀 Unlocking the Full Potential of Data Clean Rooms: Key Use Cases 🚀

🚀 Unlocking the Full Potential of Data Clean Rooms: Key Use Cases 🚀

Google (PaLM2) Gen AI Bot with Neo4J and BigQuery

Google (PaLM2) Gen AI Bot with Neo4J and BigQuery

Google Analytics (GA4) Foundation and use-cases

Google Analytics (GA4) Foundation and use-cases

Latest

30
Jun
Are We Ready for Responsible AI in Marketing? (Video Inside)

Are We Ready for Responsible AI in Marketing? (Video Inside)

In addition to the article, I've included a video to break down the subject matter in a more
5 min read
23
Jun

LLM Architecture Explained by AI itself...

Let me know what you think!
12
May
Elevate Your MarTech AI Arsenal with Google's Gemini & Gemma Models

Elevate Your MarTech AI Arsenal with Google's Gemini & Gemma Models

AI has rapidly evolved from a supplemental tool to a foundational pillar within the MarTech landscape. The ability to process
6 min read
08
May
Marketing Multi-Agent System built with Google Agent Development Kit (ADK)

Marketing Multi-Agent System built with Google Agent Development Kit (ADK)

This past weekend, I've been building something truly exciting for my fellow Marketing and Retail media innovators: a
6 min read
27
Mar
MarTech Launch Alert: BigQuery Data Transfer Service (DTS) for Google Analytics ➍

MarTech Launch Alert: BigQuery Data Transfer Service (DTS) for Google Analytics ➍

4 min read
25
Mar
Google’s State-of-the-art Open Model

Google’s State-of-the-art Open Model

In artificial intelligence, an open model typically refers to an AI model with publicly available weights and architecture. This accessibility
4 min read
24
Feb
Can traditional RAG solve modern Knowledge problems?

Can traditional RAG solve modern Knowledge problems?

4 min read
07
Nov
Ummm, why did they buy? Unlocking High-Value Actions with GA4 and AutoML

Ummm, why did they buy? Unlocking High-Value Actions with GA4 and AutoML

5 min read
29
Oct
Hyperlocal Retail Intelligence: Google Trends in BigQuery for Enhanced Marketing and Retail Media Effectiveness

Hyperlocal Retail Intelligence: Google Trends in BigQuery for Enhanced Marketing and Retail Media Effectiveness

5 min read
04
Oct
Embeddings: Why I Believe they are key for Retail Media & Marketing 3.0

Embeddings: Why I Believe they are key for Retail Media & Marketing 3.0

Embeddings: The Key to Unlocking Customer Insights in Retail Media To truly know your customers, Retail Media and Marketing experts
4 min read