Latest
May
12
Elevate Your MarTech AI Arsenal with Google's Gemini & Gemma Models
AI has rapidly evolved from a supplemental tool to a foundational pillar within the MarTech landscape. The ability to process
6 min read
May
08
Marketing Multi-Agent System built with Google Agent Development Kit (ADK)
This past weekend, I've been building something truly exciting for my fellow Marketing and Retail media innovators: a
6 min read
Mar
27
MarTech Launch Alert: BigQuery Data Transfer Service (DTS) for Google Analytics ➍
4 min read
Mar
25
Google’s State-of-the-art Open Model
In artificial intelligence, an open model typically refers to an AI model with publicly available weights and architecture. This accessibility
4 min read
Feb
24
Can traditional RAG solve modern Knowledge problems?
4 min read
Nov
07
Ummm, why did they buy? Unlocking High-Value Actions with GA4 and AutoML
5 min read
Oct
29
Hyperlocal Retail Intelligence: Google Trends in BigQuery for Enhanced Marketing and Retail Media Effectiveness
5 min read
Oct
04
Embeddings: Why I Believe they are key for Retail Media & Marketing 3.0
Embeddings: The Key to Unlocking Customer Insights in Retail Media
To truly know your customers, Retail Media and Marketing experts
4 min read
Sep
29
Get maximum out of your LLM by Using Context Caching
Google recently announced a game-changing feature for Large Language Models (LLMs): context caching. This innovation significantly enhances the efficiency and
3 min read
Sep
25
Part 2 - Marketing Science with BigQuery Canvas: A No-Code Approach to Churn Prediction
Ready to unlock the true potential of your marketing data and transform your customer retention strategies?
In Part 1 of
4 min read