Marketing Science: Using Confusion Matrix and Cost Function to Optimize Acquisition Marketing ROAS
In my Day to Day Job, most of my conversations are around Data Driven Marketing and leveraging the power of
Navigating the Digital Storm: Empowering Data-Driven Marketing with MLOps
As digital marketing evolves, machine learning (ML) provides a path to crafting personalized campaigns. However, these algorithms require understanding of
Part 2: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation
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Welcome to Part 2 of the blog series on customer segmentation using GA4 data and
Harnessing Tech Maturity to Counteract Search Abandonment in Retail
Harnessing Technological Advancements to Counteract Search Abandonment in Retail
Marketing Attribution Techniques: MMM, MTA, and Algorithmic Attribution
Complex marketing attribution topic with examples of different techniques used to solve for it.
Unlocking the Power of Causal Inference for Marketing Analytics
In the ever-changing world of marketing analytics, it is critical to understand the true impact of marketing initiatives to drive
Multi Touch Attribution
In the ever-evolving landscape of digital marketing, understanding the true impact of each marketing touch-point is crucial for optimizing campaigns
