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Google Analytics

Jan
10
The BigQuery Cookbook for GA4: A Recipe for GrowthDriven Insights

The BigQuery Cookbook for GA4: A Recipe for GrowthDriven Insights

Aug
22
*NEW* Google Analytics User Data Export to Google BigQuery: Unleash the Power of User Insights!

*NEW* Google Analytics User Data Export to Google BigQuery: Unleash the Power of User Insights!

In today's privacy-focused landscape, where third-party cookies are becoming obsolete, the prominence of first-party (consented) data is undeniable.
3 min read
Aug
07
Part 2 - Advanced Time Series Forecasting Using GA4 and BigQuery ML for Ecommerce Websites: A Practitioner's Guide

Part 2 - Advanced Time Series Forecasting Using GA4 and BigQuery ML for Ecommerce Websites: A Practitioner's Guide

As mentioned in the previous blog, this post is part two of our series on advanced time series forecasting using
3 min read
Aug
02
Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective

Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective

Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective As a precursor to our
4 min read
Jul
19
Part 3: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

Part 3: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

0:00 /0:52 1× Welcome to Part 3 of our blog series on customer segmentation using GA4 data and
4 min read
Jul
13
Part 2: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

Part 2: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

0:00 /0:27 1× Welcome to Part 2 of the blog series on customer segmentation using GA4 data and
3 min read
Jul
06
Part 1: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

Part 1: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

0:00 /0:44 1× Welcome to our comprehensive 3-part blog series, where we will dive deep into the world
4 min read
Jul
01
UA Signs Off, GA4 Takes the Spotlight: Navigating Your Analytics Transition

UA Signs Off, GA4 Takes the Spotlight: Navigating Your Analytics Transition

As a new age of digital analytics dawns, we say goodbye to Universal Google Analytics and embrace the dynamic world
3 min read
Jun
18
Looker Studio's Transformative Update for Marketers:

Looker Studio's Transformative Update for Marketers:

Looker Studio made a fantastic release note announcement for marketers and analysts who use Looker to create a dashboard leveraging
3 min read
Jun
01
Exploring Google Analytics 4 Data in BigQuery

Exploring Google Analytics 4 Data in BigQuery

Google Analytics 4 (GA4) is the most recent version of Google Analytics, and it offers a number of new features
3 min read