Transforming Google Ads Campaigns using BigQuery's ML
This article will have two parts. The first piece serves as an executive brief, aimed at giving you a digestible
*NEW* Google Analytics User Data Export to Google BigQuery: Unleash the Power of User Insights!
In today's privacy-focused landscape, where third-party cookies are becoming obsolete, the prominence of first-party (consented) data is undeniable.
Part 2 - Advanced Time Series Forecasting Using GA4 and BigQuery ML for Ecommerce Websites: A Practitioner's Guide
As mentioned in the previous blog, this post is part two of our series on advanced time series forecasting using
Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective
Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective
As a precursor to our
Part 3: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation
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Welcome to Part 3 of our blog series on customer segmentation using GA4 data and
Part 1: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation
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Welcome to our comprehensive 3-part blog series, where we will dive deep into the world
Exploring Google Analytics 4 Data in BigQuery
Google Analytics 4 (GA4) is the most recent version of Google Analytics, and it offers a number of new features
How to Use Trigger Events in GA4 and BigQuery to Enhance Smart Bidding
Google Analytics 4 (GA4) is the latest version of Google's web + app analytics platform. It provides powerful insights
BigQuery differential privacy: A Powerful Tool for Protecting Privacy
Google Cloud announced the public preview of BigQuery differential privacy, SQL building blocks that analysts and data scientists can use
