MarTech
Harnessing Tech Maturity to Counteract Search Abandonment in Retail
Harnessing Technological Advancements to Counteract Search Abandonment in Retail
Latest
MarTech
Looker Studio's Transformative Update for Marketers:
Looker Studio made a fantastic release note announcement for marketers and analysts who use Looker to create a dashboard leveraging data from their Google analytics system. They have added a number of new fields via a refresh of GA4 API. Looker Studio has updated its Google Analytics 4 (GA4) API
MarTech
Marketing Attribution Techniques: MMM, MTA, and Algorithmic Attribution
Complex marketing attribution topic with examples of different techniques used to solve for it.
MarTech
Unlocking the Power of Causal Inference for Marketing Analytics
In the ever-changing world of marketing analytics, it is critical to understand the true impact of marketing initiatives to drive business growth. While traditional statistical analysis provides insights, it often falls short in establishing causal relationships. This is where causal inference techniques, such as Propensity Score Matching (PSM), come into
Machine Learning
Multi Touch Attribution
In the ever-evolving landscape of digital marketing, understanding the true impact of each marketing touch-point is crucial for optimizing campaigns and driving maximum ROI. Multi-Touch Attribution (MTA) is a powerful approach that provides marketers with insights into the contributions of various marketing channels and touchpoints along the customer journey. What
Retail Media
🚀 Unlocking the Full Potential of Data Clean Rooms: Key Use Cases 🚀
Data clean rooms are a powerful tool for organizations that want to collaborate on data without compromising privacy or security. By enabling secure, controlled access to data, clean rooms can help organizations to: * Improve decision-making: By combining data from multiple sources, clean rooms can help organizations to gain a deeper
Google Analytics
Exploring Google Analytics 4 Data in BigQuery
Google Analytics 4 (GA4) is the most recent version of Google Analytics, and it offers a number of new features and capabilities. One of these new features is the ability to export data to BigQuery, a cloud data warehouse. This allows users to perform more complex analyses on their GA4
Generative AI
Google (PaLM2) Gen AI Bot with Neo4J and BigQuery
I have long been a fan of graph databases, and Neo4j is one of the leading graph database management systems available today. For those who may be unfamiliar with graph databases, they are a type of database that stores data in the form of nodes and relationships. Nodes represent entities,
Google Analytics
How to Use Trigger Events in GA4 and BigQuery to Enhance Smart Bidding
Google Analytics 4 (GA4) is the latest version of Google's web + app analytics platform. It provides powerful insights into user behavior across multiple platforms and devices. One of the key features of GA4 is its integration with Google BigQuery, which enables you to analyze large datasets and build
Generative AI
Gen AI & Prompt engineering: The new frontier in AI
#machinelearning was once the talk of the town, but #Generative AI has taken its place. Generative AI is a new technology that can be used to create content, such as text, images, and videos. It can be engineered with prompts, which means that users can tell it what they want
BigQuery
BigQuery differential privacy: A Powerful Tool for Protecting Privacy
Google Cloud announced the public preview of BigQuery differential privacy, SQL building blocks that analysts and data scientists can use to anonymize their data. Introduction In today's data-driven world, it is more important than ever to protect the privacy of individuals. As more and more data is collected
SAP
SAP & Google Cloud - Introducing a NEW comprehensive open data offering
I am delighted to share with you the most recent collaboration between SAP and Google Cloud, which aims to revolutionize the way businesses harness the power of open data and artificial intelligence (AI). This recently announced expanded partnership provides a plethora of opportunities for businesses to drive innovation, unlock new