Surya Kunju

Surya Kunju

Surya (20+ yrs) is an Industry, Tech and domain expert in SAP, Retail Media, Marketing Science and Analytics, Generative AI, Data Clean Rooms, Graph and other cutting edge tech. Connect & learn more!
02
Aug
Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective

Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective

Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective As a precursor to our
4 min read
27
Jul
Navigating the Digital Storm: Empowering Data-Driven Marketing with MLOps

Navigating the Digital Storm: Empowering Data-Driven Marketing with MLOps

As digital marketing evolves, machine learning (ML) provides a path to crafting personalized campaigns. However, these algorithms require understanding of
4 min read
19
Jul
Part 3: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

Part 3: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

0:00 /0:52 1× Welcome to Part 3 of our blog series on customer segmentation using GA4 data and
4 min read
13
Jul
Part 2: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

Part 2: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

0:00 /0:27 1× Welcome to Part 2 of the blog series on customer segmentation using GA4 data and
3 min read
06
Jul
Part 1: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

Part 1: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

0:00 /0:44 1× Welcome to our comprehensive 3-part blog series, where we will dive deep into the world
4 min read
02
Jul
💗Google Cloud and SAP Datasphere 💗

💗Google Cloud and SAP Datasphere 💗

The world's largest enterprises rely heavily on SAP to operate their most critical business systems. These systems generate
4 min read
01
Jul
UA Signs Off, GA4 Takes the Spotlight: Navigating Your Analytics Transition

UA Signs Off, GA4 Takes the Spotlight: Navigating Your Analytics Transition

As a new age of digital analytics dawns, we say goodbye to Universal Google Analytics and embrace the dynamic world
3 min read
26
Jun
Monday Motivation... 100% Generated by AI

Monday Motivation... 100% Generated by AI

25
Jun
Harnessing Tech Maturity to Counteract Search Abandonment in Retail

Harnessing Tech Maturity to Counteract Search Abandonment in Retail

Harnessing Technological Advancements to Counteract Search Abandonment in Retail
4 min read
18
Jun
Looker Studio's Transformative Update for Marketers:

Looker Studio's Transformative Update for Marketers:

Looker Studio made a fantastic release note announcement for marketers and analysts who use Looker to create a dashboard leveraging
3 min read