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How Retail Media Networks can help Supply Chain Experts

How Retail Media Networks can help Supply Chain Experts
Photo by Thomas Winkler / Unsplash

The holiday season is a time of great consumer activity, and it presents retailers with a unique challenge

How to optimize their inventory to meet the surge in demand while minimizing costly overstocks and understocks.

Retail Media Network (RMN) can provide a wealth of data-driven insights that can help retailers make better decisions about how to allocate their inventory.

Lets look at few of the use-cases

  • Data-Driven Forecasting:  Forecasting is one of the most critical aspects of a Supply chain. RMNs can provide a granular, real-time score of trending products, purchase intent, and regional variations. AI-powered algorithms analyze this symphony, predicting demand with up to 95% accuracy.

This translates to a 10-20% reduction in overstocking and understocking, saving millions

  • Dynamic Inventory Allocation: Consider an inventory system where products are closely matched to demand. RMNs can help with that. By analyzing advertising engagement and conversion rates across locations, they optimize inventory distribution, ensuring that supply meets predicted demand with up to 25-35% improvement in turnover. This frees up valuable space, maximizes profitability, and ensures that shelves are always stocked.

As retail landscapes continue to evolve, the integration of retail media networks (RMNs) with supply chain management is becoming increasingly important, particularly during the high-pressure holiday season.

By leveraging data-driven insights, retailers can confidently navigate the complexities of inventory management, turning holiday challenges into opportunities for increased efficiency, optimized sales, and ultimately, improved customer satisfaction.