Surya (20+ yrs) is an Industry, Tech and domain expert in SAP, Retail Media, Marketing Science and Analytics, Generative AI, Data Clean Rooms, Graph and other cutting edge tech. Connect & learn more!
Retail Media
Retail media networks (RMNs) offer brands a powerful platform to reach targeted audiences. But with a multitude of shoppers, how can you ensure you're attracting the ones most valuable to your brand? Here's where Lifetime Value (LTV) steps in, becoming the Key for your RMN strategy.
Machine Learning
In my Day to Day Job, most of my conversations are around Data Driven Marketing and leveraging the power of Advanced Analytics in the field of marketing. One of the most talked about KPI’s in the world of Marketing is R.O.A.S as well as Predicted ROAS
After the successful launch of Light Weight MMM Model, Google launched its latest advanced MMM model called Meridian. It is a pioneering open-source MMM that helps tackle critical challenges in measurement. With Meridian, you gain complete control over your marketing data and insights. This empowers you to make informed decisions
Digital marketing has relied heavily on Return on Ad Spend (ROAS) as a primary metric and I believe that focusing solely on ROAS can limit our perspective on marketing success. I'd like to introduce a new concept called ROAS Distribution. This approach involves assessing the distribution of ROAS
At Google, experimentation has consistently been a guiding principle behind our marketing strategy. In the unprecedented and unique times we are living in, the significance of experimentation has only become more important. Unique times = Sum (Tech Environment + Data Privacy Laws + Consumer Behavior) The present moment is a direct result of
Google Ads
This is a continuation of the article that I wrote before and is for practitioners who want to get into more details, please continue to read… Here is a TL:DR version of the pivotal reasons why Google Ads data integration with BigQuery can revolutionize your marketing strategy are as
Google Ads
This article will have two parts. The first piece serves as an executive brief, aimed at giving you a digestible snapshot without descending into the complexities of code. For those who are keen on exploring the technical depth, do dive into this article and its subsequent part. In the sequel,
ebook
2024
Retail Media
The holiday season is a time of great consumer activity, and it presents retailers with a unique challenge How to optimize their inventory to meet the surge in demand while minimizing costly overstocks and understocks. Retail Media Network (RMN) can provide a wealth of data-driven insights that can help retailers
Retail Media
As the holiday spirit fills the air and shopping lists get longer, consumers are increasingly looking for brands that align with their values, including environmental responsibility. This presents a significant opportunity for sustainable brands to stand out in the ever-changing retail media landscape. The statistics speak for themselves. 72% of
Retail Media
As the Retail Media Network (RMN) industry is poised to double in value to an astonishing $107 billion* Over the next five years, it’s time to take a closer look at two critical aspects: the "operational intricacies" of retail media and the "future direction" of