31
Dec
Surya Kunju
Surya (20+ yrs) is an Industry, Tech and domain expert in SAP, Retail Media, Marketing Science and Analytics, Generative AI, Data Clean Rooms, Graph and other cutting edge tech. Connect & learn more!
26
Dec
How Retail Media Networks can help Supply Chain Experts
The holiday season is a time of great consumer activity, and it presents retailers with a unique challenge
How to
1 min read
26
Dec
Retail Media Networks can boost your Sustainability Index
As the holiday spirit fills the air and shopping lists get longer, consumers are increasingly looking for brands that align
2 min read
03
Nov
Decoding Retail Media and Its Future Trajectory
As the Retail Media Network (RMN) industry is poised to double in value to an astonishing $107 billion* Over the
4 min read
14
Sep
Retail Media Networks Love Data Clean Rooms
One of the most exciting announcements at Google Cloud Next in 2023 was that Google Cloud BigQuery Data clean Room
4 min read
05
Sep
Marketing Automation on Steroids - Ads API + Gen AI
In today's rapidly evolving digital world, staying ahead in the marketing industry requires a combination of technology, creativity,
3 min read
22
Aug
*NEW* Google Analytics User Data Export to Google BigQuery: Unleash the Power of User Insights!
In today's privacy-focused landscape, where third-party cookies are becoming obsolete, the prominence of first-party (consented) data is undeniable.
3 min read
07
Aug
Part 2 - Advanced Time Series Forecasting Using GA4 and BigQuery ML for Ecommerce Websites: A Practitioner's Guide
As mentioned in the previous blog, this post is part two of our series on advanced time series forecasting using
3 min read
02
Aug
Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective
Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective
As a precursor to our
4 min read
27
Jul
Navigating the Digital Storm: Empowering Data-Driven Marketing with MLOps
As digital marketing evolves, machine learning (ML) provides a path to crafting personalized campaigns. However, these algorithms require understanding of
4 min read