Marketing Automation on Steroids - Ads API + Gen AI
In today's rapidly evolving digital world, staying ahead in the marketing industry requires a combination of technology, creativity,
Harnessing Tech Maturity to Counteract Search Abandonment in Retail
Harnessing Technological Advancements to Counteract Search Abandonment in Retail
Looker Studio's Transformative Update for Marketers:
Looker Studio made a fantastic release note announcement for marketers and analysts who use Looker to create a dashboard leveraging
Marketing Attribution Techniques: MMM, MTA, and Algorithmic Attribution
Complex marketing attribution topic with examples of different techniques used to solve for it.
Unlocking the Power of Causal Inference for Marketing Analytics
In the ever-changing world of marketing analytics, it is critical to understand the true impact of marketing initiatives to drive
Multi Touch Attribution
In the ever-evolving landscape of digital marketing, understanding the true impact of each marketing touch-point is crucial for optimizing campaigns
