MarTech
In today's rapidly evolving digital world, staying ahead in the marketing industry requires a combination of technology, creativity, and real-time responsiveness. The combination of Generative Artificial Intelligence (Gen AI) and real-world event responsiveness is a powerful one. However, the real game-changer is the ability to collect data in
MarTech
Harnessing Technological Advancements to Counteract Search Abandonment in Retail
Google Analytics
Looker Studio made a fantastic release note announcement for marketers and analysts who use Looker to create a dashboard leveraging data from their Google analytics system. They have added a number of new fields via a refresh of GA4 API. Looker Studio has updated its Google Analytics 4 (GA4) API
MarTech
Complex marketing attribution topic with examples of different techniques used to solve for it.
MarTech
In the ever-changing world of marketing analytics, it is critical to understand the true impact of marketing initiatives to drive business growth. While traditional statistical analysis provides insights, it often falls short in establishing causal relationships. This is where causal inference techniques, such as Propensity Score Matching (PSM), come into
Machine Learning
In the ever-evolving landscape of digital marketing, understanding the true impact of each marketing touch-point is crucial for optimizing campaigns and driving maximum ROI. Multi-Touch Attribution (MTA) is a powerful approach that provides marketers with insights into the contributions of various marketing channels and touchpoints along the customer journey. What