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Google Ads

Transforming Google Ads Campaigns using BigQuery's ML (Tech)

This is a continuation of the article that I wrote before and is for practitioners who want to get into more details, please continue to read… Here is a TL:DR version of the pivotal reasons why Google Ads data integration with BigQuery can revolutionize your marketing strategy are as

Google Ads

Transforming Google Ads Campaigns using BigQuery's ML

This article will have two parts. The first piece serves as an executive brief, aimed at giving you a digestible snapshot without descending into the complexities of code. For those who are keen on exploring the technical depth, do dive into this article and its subsequent part. In the sequel,