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Google Analytics

Google Analytics

May
29
How to Use Trigger Events in GA4 and BigQuery to Enhance Smart Bidding

How to Use Trigger Events in GA4 and BigQuery to Enhance Smart Bidding

Google Analytics 4 (GA4) is the latest version of Google's web + app analytics platform. It provides powerful insights
4 min read
May
28
Google Analytics (GA4) Foundation and use-cases

Google Analytics (GA4) Foundation and use-cases

Earlier this year, Yann and I had the privilege of hosting a compelling global webinar that centered around Google Analytics
4 min read