Embeddings: Why I Believe they are key for Retail Media & Marketing 3.0
Embeddings: The Key to Unlocking Customer Insights in Retail Media
To truly know your customers, Retail Media and Marketing experts
Get maximum out of your LLM by Using Context Caching
Google recently announced a game-changing feature for Large Language Models (LLMs): context caching. This innovation significantly enhances the efficiency and
Part 2 - Marketing Science with BigQuery Canvas: A No-Code Approach to Churn Prediction
Ready to unlock the true potential of your marketing data and transform your customer retention strategies?
In Part 1 of
Marketing Science with BigQuery Canvas: A No-Code Approach to Churn Prediction (Part 1)
Earlier this year, Google Cloud introduced BigQuery Data Canvas, a Gemini feature within BigQuery. This innovative data analytics tool streamlines
Retail Media Networks will LOVE Spanner Graph
Google Cloud just released Spanner Graph and it’s AWESOME news for Marketers and Retail Media Networks
Let me explain
Advanced Data Collaboration for marketers
Google did a recent webinar, where I had the privilege of leading a discussion on the cutting-edge of data collaboration,
Marketing Science: Using Confusion Matrix and Cost Function to Optimize Acquisition Marketing ROAS
In my Day to Day Job, most of my conversations are around Data Driven Marketing and leveraging the power of