Marketing Multi-Agent System built with Google Agent Development Kit (ADK)
This past weekend, I've been building something truly exciting for my fellow Marketing and Retail media innovators: a
Google’s State-of-the-art Open Model
In artificial intelligence, an open model typically refers to an AI model with publicly available weights and architecture. This accessibility
Embeddings: Why I Believe they are key for Retail Media & Marketing 3.0
Embeddings: The Key to Unlocking Customer Insights in Retail Media
To truly know your customers, Retail Media and Marketing experts
Get maximum out of your LLM by Using Context Caching
Google recently announced a game-changing feature for Large Language Models (LLMs): context caching. This innovation significantly enhances the efficiency and
Part 2 - Marketing Science with BigQuery Canvas: A No-Code Approach to Churn Prediction
Ready to unlock the true potential of your marketing data and transform your customer retention strategies?
In Part 1 of
Marketing Science with BigQuery Canvas: A No-Code Approach to Churn Prediction (Part 1)
Earlier this year, Google Cloud introduced BigQuery Data Canvas, a Gemini feature within BigQuery. This innovative data analytics tool streamlines
