This past weekend, I've been building something truly exciting for my fellow Marketing and Retail media innovators: a Marketing Multi-Agent System designed to revolutionize ad copy creation. Imagine generating both video and image-based ads entirely from the rich web and app behavior data already residing within your organization&
In artificial intelligence, an open model typically refers to an AI model with publicly available weights and architecture. This accessibility allows researchers, developers, and the broader community to inspect, use, fine-tune, and contribute to the model, fostering innovation, transparency, and collaboration in AI development. Introducing Gemma Gemma is a family
Embeddings: The Key to Unlocking Customer Insights in Retail Media To truly know your customers, Retail Media and Marketing experts must go beyond surface-level interactions. Much of the valuable information is hidden within unstructured data like social media comments and product reviews. Embeddings offer a way to unlock these crucial
Google recently announced a game-changing feature for Large Language Models (LLMs): context caching. This innovation significantly enhances the efficiency and scalability of LLMs, allowing them to process information more effectively and cost-effectively. But what exactly is context caching, and how does it work? Think of an LLM like a human
Ready to unlock the true potential of your marketing data and transform your customer retention strategies? In Part 1 of this series, we demystified the process of finding the right data with the intuitive combination of BigQuery Canvas and Gemini. Now, prepare to dive even deeper and harness the magic
Earlier this year, Google Cloud introduced BigQuery Data Canvas, a Gemini feature within BigQuery. This innovative data analytics tool streamlines the entire data analysis process – from data discovery and preparation to analysis, visualization, and collaboration – all within the BigQuery platform. Leveraging natural language processing, BigQuery Data Canvas enables users to
Google Cloud just released Spanner Graph and it’s AWESOME news for Marketers and Retail Media Networks Let me explain this from the context of a Retail Media Network. I will present my POV from a Marketers perspective in a future article Unleashing the Power of Graph Techniques for Retail
Clean Room
Google did a recent webinar, where I had the privilege of leading a discussion on the cutting-edge of data collaboration, diving deep into Google Cloud's innovative tools: Analytics Hub and Data Clean Rooms. I had the pleasure of joining Google Product Leaders Pascal Trang , Spencer Janyk , Robert (Bert)