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Surya Kunju

Surya Kunju

Surya (20+ yrs) is an Industry, Tech and domain expert in SAP, Retail Media, Marketing Science and Analytics, Generative AI, Data Clean Rooms, Graph and other cutting edge tech. Connect & learn more!
Dec
26
How Retail Media Networks can help Supply Chain Experts

How Retail Media Networks can help Supply Chain Experts

The holiday season is a time of great consumer activity, and it presents retailers with a unique challenge How to
1 min read
Dec
26
Retail Media Networks can boost your Sustainability Index

Retail Media Networks can boost your Sustainability Index

As the holiday spirit fills the air and shopping lists get longer, consumers are increasingly looking for brands that align
2 min read
Nov
03
Decoding Retail Media and Its Future Trajectory

Decoding Retail Media and Its Future Trajectory

As the Retail Media Network (RMN) industry is poised to double in value to an astonishing $107 billion* Over the
4 min read
Sep
14
Retail Media Networks Love Data Clean Rooms

Retail Media Networks Love Data Clean Rooms

One of the most exciting announcements at Google Cloud Next in 2023 was that Google Cloud BigQuery Data clean Room
4 min read
Sep
05
Marketing Automation on Steroids - Ads API + Gen AI

Marketing Automation on Steroids - Ads API + Gen AI

In today's rapidly evolving digital world, staying ahead in the marketing industry requires a combination of technology, creativity,
3 min read
Aug
22
*NEW* Google Analytics User Data Export to Google BigQuery: Unleash the Power of User Insights!

*NEW* Google Analytics User Data Export to Google BigQuery: Unleash the Power of User Insights!

In today's privacy-focused landscape, where third-party cookies are becoming obsolete, the prominence of first-party (consented) data is undeniable.
3 min read
Aug
07
Part 2 - Advanced Time Series Forecasting Using GA4 and BigQuery ML for Ecommerce Websites: A Practitioner's Guide

Part 2 - Advanced Time Series Forecasting Using GA4 and BigQuery ML for Ecommerce Websites: A Practitioner's Guide

As mentioned in the previous blog, this post is part two of our series on advanced time series forecasting using
3 min read
Aug
02
Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective

Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective

Part 1: Advanced Time Series Forecasting Using GA4 for Ecommerce Websites: A Strategic Business Perspective As a precursor to our
4 min read
Jul
27
Navigating the Digital Storm: Empowering Data-Driven Marketing with MLOps

Navigating the Digital Storm: Empowering Data-Driven Marketing with MLOps

As digital marketing evolves, machine learning (ML) provides a path to crafting personalized campaigns. However, these algorithms require understanding of
4 min read
Jul
19
Part 3: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

Part 3: Unlocking Customer Insights: Leveraging GA4 Data in BigQuery for Enhanced Customer Segmentation

0:00 /0:52 1× Welcome to Part 3 of our blog series on customer segmentation using GA4 data and
4 min read