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Surya Kunju

Surya Kunju

Surya (20+ yrs) is an Industry, Tech and domain expert in SAP, Retail Media, Marketing Science and Analytics, Generative AI, Data Clean Rooms, Graph and other cutting edge tech. Connect & learn more!
27
Mar
MarTech Launch Alert: BigQuery Data Transfer Service (DTS) for Google Analytics ➍

MarTech Launch Alert: BigQuery Data Transfer Service (DTS) for Google Analytics ➍

4 min read
25
Mar
Google’s State-of-the-art Open Model

Google’s State-of-the-art Open Model

In artificial intelligence, an open model typically refers to an AI model with publicly available weights and architecture. This accessibility
4 min read
24
Feb
Can traditional RAG solve modern Knowledge problems?

Can traditional RAG solve modern Knowledge problems?

4 min read
07
Nov
Ummm, why did they buy? Unlocking High-Value Actions with GA4 and AutoML

Ummm, why did they buy? Unlocking High-Value Actions with GA4 and AutoML

5 min read
29
Oct
Hyperlocal Retail Intelligence: Google Trends in BigQuery for Enhanced Marketing and Retail Media Effectiveness

Hyperlocal Retail Intelligence: Google Trends in BigQuery for Enhanced Marketing and Retail Media Effectiveness

5 min read
04
Oct
Embeddings: Why I Believe they are key for Retail Media & Marketing 3.0

Embeddings: Why I Believe they are key for Retail Media & Marketing 3.0

Embeddings: The Key to Unlocking Customer Insights in Retail Media To truly know your customers, Retail Media and Marketing experts
4 min read
29
Sep
Get maximum out of your LLM by Using Context Caching

Get maximum out of your LLM by Using Context Caching

Google recently announced a game-changing feature for Large Language Models (LLMs): context caching. This innovation significantly enhances the efficiency and
3 min read
25
Sep
Part 2 - Marketing Science with BigQuery Canvas: A No-Code Approach to Churn Prediction

Part 2 - Marketing Science with BigQuery Canvas: A No-Code Approach to Churn Prediction

Ready to unlock the true potential of your marketing data and transform your customer retention strategies? In Part 1 of
4 min read
17
Sep
Marketing Science with BigQuery Canvas: A No-Code Approach to Churn Prediction (Part 1)

Marketing Science with BigQuery Canvas: A No-Code Approach to Churn Prediction (Part 1)

Earlier this year, Google Cloud introduced BigQuery Data Canvas, a Gemini feature within BigQuery. This innovative data analytics tool streamlines
4 min read
10
Sep
Retail Media Networks will LOVE Spanner Graph

Retail Media Networks will LOVE Spanner Graph

Google Cloud just released Spanner Graph and it’s AWESOME news for Marketers and Retail Media Networks  Let me explain
5 min read